Why an Editor Is Essential in the Creative Process.

Editing is one of those parts of the creative process that everyone knows is important — even if they massively underestimate it and often under-appreciate it.

At its core, editing is about taking raw ideas and footage, organising the chaos, and shaping it into something that actually works. Something watchable. Something polished. Something that doesn’t look or sound like it was filmed in a cupboard by your mum after one too many wines on that Christmas FaceTime call (if you know, you know).